About Us

FIRVT: Premium Indian Streetwear & Apparel | Our Story from Jaipur

The FIRVT Story: Where Global Street Style Meets Indian Grit

At FIRVT, we believe clothing is the loudest form of self-expression. We didn’t start this brand just to sell t-shirts; we started it because we saw a void in the Indian market for authentic, premium streetwear that didn’t compromise on quality or cultural resonance.

Born in the vibrant chaos and rich history of Jaipur, Rajasthan, FIRVT is an idea of fusion. We take the relaxed, oversized fits and bold minimalism of global street culture and infuse them with the textures, colors, and narratives of India. Our mission is to create durable, high-comfort apparel that helps you move through your world with effortless confidence—whether you're navigating the old city markets or stepping into a late-night meet-up.

Our Design Philosophy

Our design team operates on one simple principle: The Fit Defines the Future. We obsess over drop-shoulder seams, perfectly weighted materials, and construction details that ensure your clothes don't just look good when new, but maintain their shape and structure wash after wash. FIRVT is a statement against fast fashion—we build pieces designed to be cornerstones of your wardrobe for years to come.

Our Unwavering Commitment to Quality & Craftsmanship

At FIRVT, we know that true streetwear is built to last. Our commitment to quality is rooted in a belief that clothing should withstand the grind of daily life and maintain its shape, drape, and color. We reject the thin, disposable materials of fast fashion.

Every FIRVT oversized tee and hoodie is crafted from premium, heavyweight cotton, often ranging from 240 GSM to 4000 GSM for a superior structure and a luxurious feel that separates our apparel from the average. We prioritize ethically and locally sourced materials within India, not only supporting local craft but ensuring transparent, responsible production from farm to fabric.

This means:

• Superior Durability: Our products are designed for longevity, resisting pilling and fading.

• Structure and Drape: The heavier fabric ensures the drop-shoulder and baggy fits drape exactly as intended, wash after wash.

• Ethical Production: We maintain a transparent supply chain that adheres to local labor standards and benefits our Indian communities.

Our Roots: Designed and Driven by the Pink City

FIRVT is not just sold in India; it’s made in India, with its heart firmly rooted in Jaipur, Rajasthan.

The vibrant palette of the Pink City—the earthy terracotta, the bright yellows, and the deep, regal blues—informs every piece we design. This local inspiration ensures that while our fits are globally on-trend, our graphics and washes carry an unmistakable local flavor. We believe in strengthening the local ecosystem: from ethical sourcing of our heavyweight cotton fabrics to working with local tailoring units who possess generational expertise. When you wear FIRVT, you are supporting authentic Indian craftsmanship and a brand that lives where it is created

FIRVT: A meaningful story